No used beverage container should end up as litter…
You can save it from this dire fate.
The world is sending us a wake-up call.
The climate crisis is making many rethink our way of life and how we have been treating the environment.
We can all do our part in writing the next chapter.
Getting back to and practising the three “R’s” – reduce, reuse and recycle – are of utmost importance.
At Encorp, we are all about recycling used beverage containers. In fact, on behalf of the beverage industry in New Brunswick, we collect, process, and send over 350 million post-consumer beverage containers to recycling facilities annually so that that plastics, glass, aluminum, cartons and other materials needed for packaging your favourite beverages do not end up polluting landfills, roadways, waterways, and our province’s beautiful outdoor spaces.
But we can’t do this without your help!
We need every New Brunswicker to step up and make sure no used beverage container ends up as litter.
Collect your used beverage containers at home in a bin or bag. Visit your 
Participate in our Campaign!
Being a Recycling Hero is something to celebrate. Your actions will inspire others!
Be part of the movement and tell us why recycling your used beverage containers is important by using the #RecyclingHero hashtag on social media.
Did You Know?
Thanks to your participation, billions of containers have been returned for recycling in New Brunswick since the start of the province’s deposit refund/return system for beverage containers – the Beverage Containers Program – in 1992!
However, we’ve all seen at some point beverage containers carelessly left as litter on the side of the road, on sidewalks, beaches, trails, in parks, and in other outdoor spaces. We cannot recycle containers that aren’t returned for recycling.
Being a Recycling Hero means having a zero-tolerance policy for littering, speaking up when you see someone littering, and making sure to always recycle your empty beverage containers.
New Releases and Media Coverage
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- March 3, 2025: Encorp’s $500 Community Cleanup Grants Are Back for 2025
- March 1, 2024: Encorp’s $500 Community Cleanup Grants Are Now Available for 2024!
- April 20, 2023: Encorp Campaign Promoting Recycling to Reduce Litter in New Brunswick’s Outdoor Spaces Back Again for 4th Year
- April 21, 2021: Be a Recycling Hero!” Provincial Campaign Aims to Reduce Litter in Outdoor Public Places – Grants Available for Schools, Workplaces, Not-for-Profit Organizations and Citizen Groups to Organize Community Cleanups
- September 21, 2020: Recycling Heroes Regional Murals – Artists Create Murals with an Environmental Message Around the Province of New Brunswick
- June 25, 2020: Recycling Heroes Inspire Murals – Encorp Atlantic and Festival Inspire Come Together to Create Murals with an Environmental Focus Across the Province
- June 4, 2020: No Used Beverage Container Should End Up as Litter – New Campaign Aims to Make New Brunswickers Think Twice Before Littering, Always Choose Recycling Instead
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