Encorp Atlantic and Festival Inspire have teamed up to create a series of regional murals throughout New Brunswick in addition to Encorp’s “Be a Recycling Hero!” campaign. This campaign (encorpatl.ca/hero) encourages New Brunswickers to step up for the province and its beautiful outdoor spaces by always choosing to recycle instead of discarding or littering used beverage containers.
Four murals will be created through the month of September.
Fredericton
Artists: Midas Well Creations
Location: 61 Carleton Street, on the side of Scandimoder
Miramichi
Artist: Jaclyn Martinez
Location: Chatham Public Library, facing the park
Caraquet
Artists: Michelle Smith & Michele Bouchard
Location: Creation at Quai des arts, then installation on the waterfront
Saint John – CREATION AND INSTALLATION DELAYED UNTIL SPRING 2021 DUE TO COVID-19 ORANGE ALERT IN THE FALL OF 2020
Artist: TBA
Location: TBA
Festival Inspire encourages New Brunswickers to get out and visit the works as they’re being created (and to respect social distancing recommendations when they do). To stay up to date with when, how, and where from the comfort of your living room, follow Festival Inspire on Facebook (www.fb.com/festivalinspire).
“Encorp’s Be a Recycling Hero! campaign aims to raise awareness about the importance of recycling beverage containers when New Brunswickers are out and about”, says Encorp Atlantic General Manager Pierre Landry. “We encourage people to keep their empty beverage containers with them to put in their recycling bin or bag at home for their next trip to a local redemption centre or to look for and use public recycling bins – depending on which options are offered in their community. No used beverage container should ever end up as litter.”
The campaign also creatively helps communities in the province reclaim / recycle a public outdoor space. The environmentally informative artworks are created live alongside litter clean-ups and public info booths.
“We hope to bring colour to the streets and inspiration to improve our waste habits. Every little bit counts, and every bottle or can has the potential to be more than litter or landfill,” says Director of Festival Inspire, Lisa Griffin.
To volunteer a couple hours with your local project please send an email to lisa.griffin@festivalispire.com.
MEDIA CONTACTS
Encorp Atlantic : Pierre Landry, General Manager / pierre@encorpatl.ca / 506.389.7320
Festival Inspire : Lisa Griffin, Executive Director / lisa.griffin@festivalinspire.com / 506.988.2601
About Encorp Atlantic
Beverage product distributors founded Encorp Atlantic Inc. in 1992 as a response to the New Brunswick Beverage Containers Act which established a beverage container deposit/redemption program in New Brunswick. Encorp represents more than 85 non-alcoholic beverage product distributors and provides them with used beverage container management services.
Every year, Encorp recycles more than 160 million non-alcoholic beverage containers in New Brunswick, ensuring that plastics, glass, aluminum, cartons and other materials needed for packaging beverages do not end up polluting landfills, roadways, waterways, and the province’s beautiful outdoor spaces. Learn more at encorpatl.ca.
About Festival Inspire
Festival Inspire was founded in 2014 to activate imagination in the celebration of all things ART in Atlantic Canada.
The Festival Inspire creates a proactive culture of art in public spaces in Downtown Moncton. Dynamic murals and public art replace dull walls that were subject to vandalism or ‘tagging’, neglect or despair. Everything is created in high traffic, high visibility areas to be experienced by the largest audience possible, and in derelict or vacant urban spaces for the purpose of reactivating those spaces. By creating a collaboration between local businesses, artists, community organizations and residents, the organization offers long-lasting character, energy and beauty, economic growth and prosperity to the City.
