Non-alcohol beverage product distributors founded Encorp Atlantic Inc. in 1992 as a response to the New Brunswick Beverage Containers Act which established a beverage container deposit/redemption program in New Brunswick.
For more than 30 years, Encorp Atlantic Inc. was thus responsible for managing post-consumer beverage containers on behalf of distributors of non-alcoholic beverage products in New Brunswick, recycling over 4.2 billion containers in the process. Post-consumer beverage containers for alcohol beverage products were managed by Alcool NB Liquor.
In 2023, it was announced that the current New Brunswick Beverage Containers Program (under the Beverage Containers Act) will be transitioning to a new Extended Producer Responsibility (EPR) program model in April 2024. This new program will be overseen by Recycle NB and governed by the Designated Materials Regulation (under the Clean Environment Act).
In anticipation of the new program, on April 1, 2023, Encorp Atlantic Inc. transferred its operations to a new not-for-profit, Encorp Atlantic / Atlantique. Better known simply as “Encorp”, this new not-for-profit producer responsibility organization acts as a single agent to both alcohol and non-alcohol beverage product distributors and is responsible for managing the recycling of all non-refillable deposit-bearing beverage containers sold in the province of New Brunswick.
This structure change and expansion of mandate are the results of numerous consultations over the past years with all stakeholders regarding the future of the New Brunswick Beverage Containers Program and aim to increase distributor cooperation to make significant positive improvements to the program.