Retail Promotions Toolkit

Recycling Matters. Full Refunds Add Up.

Get ready for Encorp’s upcoming campaign, “Recycling Matters. Full Refunds Add Up.” launching in April 2024. This initiative highlights the exciting news that deposits on beverage containers are now fully refundable when consumers do the right thing – recycle their empty containers! The campaign will be visible online and in various traditional advertising formats in communities throughout New Brunswick. Additionally, consumer education will take place at redemption centre locations.

Encorp invites retailers to join the cause by utilizing the creatives it has developed for their beverage product displays or at point-of-purchase (checkout) areas in-store. The creatives emphasize the benefits of returning empty beverage containers to redemption centres for full refunds on deposits and provide a link to Encorp’s website for more information.

How to Use This Toolkit

Retailers can contact Encorp to receive printed copies of all the designs in the retail toolkit.

Retailers can also download the designs they wish to use in their stores to access their elements and/or submit them to their preferred print shop to order – at their own expense – as many copies as necessary. Each design has documents with bleed margins available to download, ready to be sent to a printer.

Note: If retailers wish to create their own consumer education for use in their stores (with any type of messaging that differs from the Encorp materials presented in this toolkit), they must submit those materials to Recycle NB for review at least one month prior to use, in compliance with Section 50.971 of the New Brunswick Designated Materials Regulation.

Poster

Encorp’s “Recycling Matters. Full Refunds Add Up.” poster is meant to be showcased in New Brunswick’s redemption centres and retail stores, whether on walls or in checkout areas.

Dimensions: 17” x 11”

Download this design with bleed margins to send to a print shop.

Download this design without bleed margins to print with a standard printer or to access its elements.

Shelf-Talkers

Encorp’s “Recycling Matters. Full Refunds Add Up.” shelf-talkers are specifically designed for placement on beverage product display shelves. Various versions featuring typical beverage products for which containers are subject to a deposit are available.

Dimensions: 3” x 8.5”

CRFs

Retailers who are passing on the CRF to consumers and would like some standard messaging about this to feature near beverage product displays or point-of-purchase (checkout) areas in-store can use the following creative, which links to Encorp’s website for more information for consumers, including current CRF rates.

Dimensions: 5”x 3.5”

Download this design with bleed margins to send to a print shop.

Download this design without bleed margins to print with a standard printer or to access its elements.

© 2024 Encorp Atlantic        506-389-7320 | 1-877-389-7320 | info@encorpatl.ca

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