Retail Promotions Toolkit

Recycling Matters. Full Refunds Add Up.

Get ready for Encorp’s upcoming campaign, “Recycling Matters. Full Refunds Add Up,” launching in April 2024. This initiative highlights the exciting news that recycling deposits on beverage containers are now fully refundable. The campaign will be visible online and in various traditional advertising formats throughout communities in the Province. Additionally, consumer education will take place at redemption center locations.

Encorp invites retailers to join the cause by utilizing the creatives it has developed. These materials can be displayed on retail product stands, in promotional flyers, or in online communications. The creatives emphasize the benefits of returning empty beverage containers to redemption centres for a full refund on the recycling deposit and provide a link to Encorp’s website for more details.




Encorp’s “Recycling Matters. Full Refunds Add Up.” poster is meant to be showcased in New Brunswick’s redemption centres and retail stores, whether on walls or in checkout areas.

Dimensions: 11” x 8.5” or 17” x 11”

Consumer Handout

Retailers also have the option to provide customers with informative handouts that showcase the same information as seen in the poster combined with important information regarding the steps to prepare containers for recycling. These handouts can be conveniently placed at checkout stations.

Dimensions: 8.5” x 5.5” / Double sided


Encorp’s “Recycling Matters. Full Refunds Add Up.” shelf-talkers are specifically designed for placement on beverage product display shelves. Various versions featuring typical beverage products for which containers are subject to a deposit are available.

Dimensions: 3” x 8.5”


Retailers who are passing on the CRF to consumers and would like some standard messaging about this to feature near beverage product displays can use the following creative, which links to Encorp’s website for more information for consumers, including current CRF rates.

Dimensions: 5”x 3.5”

© 2024 Encorp Atlantic        506-389-7320 | 1-877-389-7320 |


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