On April 1, 2024, the New Brunswick Beverage Containers Program will migrate to an extended producer responsibility (EPR) program, which will be governed by New Brunswick’s Designated Materials Regulation (Clean Environment Act) and fall under the oversight of Recycle NB.
The Designated Materials Regulation states that no brand owner shall sell, offer for sale or distribute a beverage container to a person in the Province of New Brunswick on or after April 1, 2024, unless the brand owner is registered with Recycle NB.
From our understanding of the “brand owner” definition, all beverage product distributors that Encorp Atlantic currently represents qualify and are thus required to register.
While the registration deadline was August 1, 2023, distributors who have not yet registered can still do so. The process only takes a few minutes. Go to Recycle NB’s Brand Owner Registration Form: https://www.recyclenb.com/register. Select “Beverage Containers Program” from the drop-down menu. More information on the definition of “brand owner” can be found here: https://www.recyclenb.com/industry-beverage-containers.
We encourage all distributors to list Encorp Atlantic as their agent on the Brand Owner Registration Form. Still, even if you forget to do this, we will contact all our current distributors for a follow-up later in the fall once we have more detailed information in anticipation of the new EPR Program as well as Agreements to sign so that Encorp can officially act as your agent.