Notice to all Beverage Product Distributors represented by Encorp Atlantic as their Agent.
On April 1, 2024, the New Brunswick Beverage Containers Program will migrate to an extended producer responsibility program, which will be governed by New Brunswick’s Designated Materials Regulation (Clean Environment Act), and fall under the oversight of Recycle NB.
The Designated Materials Regulation states that no brand owner shall sell, offer for sale or distribute a beverage container to a person in the Province of New Brunswick on or after April 1, 2024, unless the brand owner is registered with Recycle NB. All beverage product distributors that Encorp Atlantic currently represents qualify as “brand owners” under this Regulation and are thus required to register.
The deadline to register as a brand owner with Recycle NB for the new extended producer responsibility beverage containers program that will start on April 1, 2024, is coming up soon: August 1, 2023.
To register as a brand owner with Recycle NB, go to Recycle NB’s Brand Owner Registration Form: https://www.recyclenb.com/register. Select “Beverage Containers Program” from the drop-down menu.
More information is also available here: https://www.recyclenb.com/industry-beverage-containers.
We encourage you to list Encorp Atlantic as your agent on the Brand Owner Registration Form. Encorp Atlantic will follow up with distributor agreements and information on the next steps for registered brand owners in the coming months.