Encorp’s popular “Be a Recycling Hero!” campaign is again in full swing this summer- with a strong focus this year on community environmental leadership. The “Be a Recycling Hero!” campaign aims to raise awareness on reducing litter in outdoor public spaces – especially when it comes to empty beverage containers so easy to reuse and recycle.
A new component to the campaign we launched this year is a Recycling Heroes Community Cleanup Grants Program to support litter cleanup and recycling events that beautify beaches, parks, playgrounds, trails, etc. Grants of $500 – which help cover costs for cleanup event supplies and logistics – were available for schools, workplaces, not-for-profit organizations, community groups and municipal/town citizen-led committees. We encourage RCs to check our website and Facebook page for stories about our 2021 grant recipients.
Students from Bathurst High School were among the many school-based Recycling Heroes Community Cleanup Grant recipients that organized litter cleanup and recycling events this past spring.
We also continued our ongoing partnership this year with Festival Inspire to support the creation of environmental-themed murals throughout the province. Last year, murals were created in Miramichi, Fredericton and Caraquet. This year, four more murals are being sponsored by Encorp as part of Festival Inspire’s 8-city tour: Campbellton, Shippagan, Petit-Rocher, and Saint John. Plus, in each region, throughout the entire tour, Encorp’s Re-Mobile travelling depot is on location to accept donations of beverage containers as a special bottle drive organized by the festival.
A stunning mural created by the Festival Inspire team on the CCNB campus in Campbellton was made possible thanks to sponsors like Encorp.
Encorp tested out its Re-Mobile concept trailer for the first time this summer by lending it to Festival Inspire. After the Festival Inspire tour, we will see if we can get more Re-Mobile trailers done if redemption centres want them available at their locations to help create connections and partnerships with local non-profits, schools and community groups wishing to use them for bottle drives.