Mural in development (Downtown Fredericton)
Encorp’s “Be a Recycling Hero!” campaign wraps up this fall with the production of four beautiful environmental education/awareness murals across the province (Miramichi, Caraquet, Fredericton, Saint John), part of an exciting collaboration with Festival Inspire. You can learn more about these and view the murals—some in development and some completed—on our website (encorpatl.ca). The campaign’s ads and messaging had excellent visibility and truly resonated with New Brunswickers. We will thus continue to use our consumer-empowering/positive Recycling Hero concept over the next few years for large-scale provincial campaigns educating on the importance of used beverage container recycling through anti-litter messaging as well as for the branding of various public space/special events recycling programs/initiatives.