Electronic billboards, buses & bus shelters, social media, and community newspapers across our province are a buzz with Encorp’s “Be a Recycling Hero!” campaign since the first week of June. The campaign encourages New Brunswickers to step up for the province and its beautiful outdoor spaces by always choosing to recycle instead of discarding or littering with used beverage containers. It will continue all summer and into early fall.
For this first-ever large-scale public outreach communications campaign led by Encorp, reactions and comments on social media have been very positive, with many likes and shares.
We also recently announced a partnership with Festival Inspire to create environmental education murals in four communities across the province later this summer/fall, which will tie in with our campaign and its anti-litter message.