Re-Express Pilot Kicks Off in Moncton. Express Beverage Container Recycling Depot Opens at 55 Vaughan Harvey Blvd.

MONCTON (NB) — JUNE 7, 2018 – Encorp Atlantic and Sobeys Inc. celebrated National Environment Week yesterday by unveiling Re-Express, a new, easy to access, beverage container recycling depot to the Moncton community.

An event held at the Sobeys Vaughan Harvey store parking lot (55 Vaughan Harvey Boulevard, Moncton) kicked off Encorp Atlantic’s pilot project intended to test technology, concepts and best practices to increase recycling rates. The self-serve automated Re-Express depot promises to make recycling and redeeming deposit-bearing beverage containers fast, easy and convenient for consumers in the region. Pilot project participants celebrated the new initiative by making their first deposits.

“When we were approached by Encorp Atlantic to set up the Re-Express depot in the Sobeys parking lot we didn’t hesitate to get involved. This partnership provides a convenient way for Sobeys shoppers to dispose of recyclables. Being able to drop off your recyclable beverage containers on your way into your weekly shop means less recycling ends up in the trash, more money in customers’ pockets, and a greener future for generations to come.”  Paul MacLeod, VP Atlantic Store Operations, Sobeys Inc.

“Our main goal with Re-Express, and all Encorp Atlantic’s pilot projects, is to improve recycling rates in New Brunswick. We believe we can do this by making recycling easier and fun for consumers.” Encorp Atlantic General Manager Pierre Landry

Two local families were the first to test out the new Re-Express depot at the opening ceremony. Using the depot’s specially designed and low to the ground easy-access door, they showed everyone that Re-Express is a great way to get the whole family involved in recycling. The children were excited to scan their Re-Express card, open the door, and drop bags of recyclable beverage containers inside the depot.

“We are proud to be the among the firsts to take part in this great initiative in the Greater Moncton area! It is mind-boggling to come face to face with the reality that the world my children will know will be different than the world I knew as a child. And when it comes to the environment, it is our own doing. I wish I did more to recycle and produce less waste, but I do what I can, and I try to always do better, which is why we were eager to sign up to this pilot project.” Sarah Jane Bastarache, one of the first Re-Express participants.

Two local families were the first to test out the new Re-Express depot at the opening ceremony. 

Top: Ryan and Sarah-Jane Bastarache and their children and niece.
Bottom: Caroline McGraw and her children.

Encorp Atlantic is currently recruiting 1,000 participants who will be able to use the Re-Express depot and provide feedback on this very innovative deposit-bearing beverage container recycling and redemption model over the course of the project’s trial run, which is set to go until March 31, 2019. There are still spots left for members of the public who would like to take advantage of express beverage container recycling with Re-Express. They can sign up online at

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