New Brunswick’s Beverage Containers Program was born in 1992 with the objective of reducing the amount of waste going into landfills and keeping litter off of our roadways and out of our waterways. In response, Encorp Atlantic Inc. was created by the non-alcoholic beverage industry to manage its containers.
When the program was launched in 1992, more than 100 redemption centre licences were granted. Today, 73 privately owned redemption centres operate in New Brunswick. They are licensed and regulated by the Department of Environment and Local Government and paid handling fees by Encorp Atlantic on behalf of non-alcoholic beverage distributors.
The modernization of the Beverage Containers Program in New Brunswick is long overdue. From its inception in 1992, the program was never designed with consumer convenience in mind. The current lack of redemption centre standards has deteriorated the consumer experience over the years. In fact, declining recycling rates in New Brunswick can be directly attributed to this.
Encorp is committed to the long-term sustainability of the Beverage Containers Program as well as continuous improvements and efficiencies. With more than 25 years of experience in the collection, transportation and processing of used beverage containers, Encorp feels any future efficiencies that are to be made to the system must be done at the redemption centre level.
This has been the basis of Encorp’s ongoing “(re)” (i.e. “research”) initiative, launched in 2014. Encorp implemented innovative recycling research pilot projects to explore and test new methods of redeeming used beverage containers with the goal of improving consumer convenience, improving redemption centre productivity levels and establishing provincial standards.
Re-Centre Pilot Project
$2/40 Express Bag Pilot Project
-COMPLETED IN MAY 2017-
Locations: Fredericton, Hanwell, Oromocto
The $2/40 Express Bag pilot project was launched in the Fredericton area in May 2015, in co-operation with three existing redemption centres. Special Express Bags are provided to customers with instructions to fill them with 40 deposit-bearing containers for a fixed refund amount of $2. Using fixed-count bags allows customers to skip the line and receive priority service, thus reducing wait times for customers. It also reduces labour costs for redemption centres as it presents a more efficient way to deal with the peaks and valleys of customer visits. Express Bags can be accumulated during peak times and processed during lows. The trial period for this pilot project ended in May 2017. Learn more.
Re360 Pilot Project
Locations: Moncton, Dieppe
Participating Redemption Centres:
The Re360 recycling boxes, made from post-consumer plastic and designed to fit 60 empty beverage containers, are all about simplifying the customers’ and the redemption centre’s process. Every client who uses the green boxes has priority service: they do not need to wait in line and are able to leave immediately with their emptied boxes. For each reusable box filled with 60 containers, customers receive a $3 refund on the spot. This pilot project was launched in April 2017 as a complement to the fixed-count $2/40 Express Bag. Learn more.