Research Projects

Re logo
New Brunswick’s Beverage Containers Program was born in 1992 with the objective of reducing the amount of waste going into landfills and keeping litter off of our roadways and out of our waterways. In response, Encorp Atlantic Inc. was created by the non-alcoholic beverage industry to manage its containers.

When the program was launched in 1992, more than 100 redemption centre licences were granted. Today, 73 privately owned redemption centres operate in New Brunswick. They are licensed and regulated by the Department of Environment and Local Government and paid handling fees by Encorp Atlantic on behalf of non-alcoholic beverage distributors.

The modernization of the Beverage Containers Program in New Brunswick is long overdue. From its inception in 1992, the program was never designed with consumer convenience in mind. The current lack of redemption centre standards has deteriorated the consumer experience over the years. In fact, declining recycling rates in New Brunswick can be directly attributed to this.

Encorp is committed to the long-term sustainability of the Beverage Containers Program as well as continuous improvements and efficiencies. With more than 25 years of experience in the collection, transportation and processing of used beverage containers, Encorp feels any future efficiencies that are to be made to the system must be done at the redemption centre level.

This has been the basis of Encorp’s ongoing “(re)” (i.e. “research”) initiative, launched in 2014. Encorp implemented innovative recycling research pilot projects to explore and test new methods of redeeming used beverage containers with the goal of improving consumer convenience, improving redemption centre productivity levels and establishing provincial standards.


Re-Centre Pilot Project



Location: Moncton

Launched on Earth Day 2014 (April 22), Re-Centre is an automated bag-drop redemption centre. Customers sign up online, receive a membership card in the mail and are provided bags to collect their used beverage containers. Full bags are brought to the Re-Centre depot. At the depot, members print barcoded bag tags to stick on each of their bags to identify them. Using their member card or bag tags, they then unlock one of three drop doors to deposit their bags. Bags are picked up on a regular basis and processed off-site by Re-Centre staff. Members are credited for the deposit-bearing beverage containers in their bags within one or two business days. Customers can check their balances online and make requests to cash out via cheque, direct deposit, PayPal or donation. In order to demonstrate that redemption centres need to diversify their product streams and that consumers are looking for a one-stop shop for recycling, additional recycling units for e-waste and cardboard were added in April 2016. Learn more.

Sac Express Bag

$2/40 Express Bag Pilot Project


Locations: Fredericton, Hanwell, Oromocto
Participating Redemption Centres:

  • Northside Redemption Centre (213 MacFarlane Street, Fredericton)
  • Southside Redemption Centre (70 Timothy Avenue, Hanwell)
  • Oromocto Redemption Centre (16 Lewis Street, Oromocto)

The $2/40 Express Bag pilot project was launched in the Fredericton area in May 2015, in co-operation with three existing redemption centres. Special Express Bags are provided to customers with instructions to fill them with 40 deposit-bearing containers for a fixed refund amount of $2. Using fixed-count bags allows customers to skip the line and receive priority service, thus reducing wait times for customers. It also reduces labour costs for redemption centres as it presents a more efficient way to deal with the peaks and valleys of customer visits. Express Bags can be accumulated during peak times and processed during lows. The trial period for this pilot project ended in May 2017. Learn more.

re360 box

Re360 Pilot Project


Locations: Moncton, Dieppe

Participating Redemption Centres:

  • Valley Redemption (323 Collishaw Street, Moncton)
  • Valley Redemption (665 Babin Street, Dieppe)

The Re360 recycling boxes, made from post-consumer plastic and designed to fit 60 empty beverage containers, are all about simplifying the customers’ and the redemption centre’s process. Every client who uses the green boxes has priority service: they do not need to wait in line and are able to leave immediately with their emptied boxes. For each reusable box filled with 60 containers, customers receive a $3 refund on the spot. This pilot project was launched in April 2017 as a complement to the fixed-count $2/40 Express Bag. Learn more.


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