Recycling Matters. Full Refunds Add Up.

Since April 1, 2024, Encorp Atlantic’s “Recycling Matters. Full Refunds Add Up.” campaign has highlighted the exciting news that deposits on beverage containers are now fully refundable when consumers do the right thing – recycle their empty containers! The campaign is visible online and in various traditional advertising formats in communities throughout New Brunswick. Additionally, consumer education takes place at redemption centre locations.

Encorp invites retailers to join the cause by utilizing the creatives it has developed for their beverage product displays or at point-of-purchase (checkout) areas in-store. The creatives emphasize the benefits of returning empty beverage containers to redemption centres for full refunds on deposits and provide a link to Encorp’s website for more information.

Poster

Encorp’s “Recycling Matters. Full Refunds Add Up.” poster is meant to be showcased in New Brunswick’s redemption centres and retail stores, whether on walls or in checkout areas.

Shelf-Talkers

Encorp’s “Recycling Matters. Full Refunds Add Up.” shelf-talkers are specifically designed for placement on beverage product display shelves. Various versions featuring typical beverage products for which containers are subject to a deposit are available.

Dimensions: 3” x 8.5”

Container Recycling Fees (CRFs)

Retailers who are passing on CRFs to consumers and would like some standard messaging about this to feature near beverage product displays or point-of-purchase (checkout) areas in-store can use the following creative, which links to Encorp’s website for more information for consumers, including current CRF rates.