As the initial excitement following the launch of the Prince Edward Island (PEI) Extended Producer Responsibility program begins to settle, Encorp is preparing to build on this momentum with a major province-wide campaign launching in July.
To support this effort, Encorp has continued to partner with the Dunne Group, a PEI-based marketing firm, to develop educational messaging tailored to Islanders. This comprehensive campaign will bring beverage container recycling education and promotion to audiences across PEI through a wide range of channels. Islanders can expect to see messaging in newspapers, on billboards, on buses and at bus stations, on the radio, through in-store PA systems, and across social media platforms.
Retailers are invited to support the initiative by using Encorp’s in-store display and point-of-purchase materials, which highlight the benefits of recycling and direct consumers to Encorp’s new consumer education website in PEI (worththereturn.ca) for more information. Furthermore, Encorp’s Retail Promotions Toolkit includes standard messaging which can be used to inform consumers about the new container recycling fee on deposit-bearing beverage products.
To access these resources, as well as important information retailers should know about the new EPR Program, please visit our PEI Retail Promotions Toolkit webpage. Retailers may request free printed copies of the full kit from Encorp and/or download the high-resolution files to adapt in-house with their own marketing materials. The use of these materials is optional but encouraged. If your establishment would like free printed copies of the retail kit, please email [email protected] and include the number of kits you would like to receive along with the mailing address where to send the kits.
