Worth the Return. Empties Now Mean Full Refunds.
Beginning April 1, 2026, Encorp’s “Worth the Return. Empties Now Mean Full Refunds.” campaign will highlight the exciting news that deposits on beverage containers are now fully refundable when consumers do the right thing – recycle their empty containers! The campaign will be visible online and in various traditional advertising formats in communities throughout PEI. Additionally, consumer education will take place at UBC return locations.
Encorp invites retailers to join the cause by utilizing the creatives it has developed for their beverage product displays or at point-of-purchase (checkout) areas in-store. The creatives emphasize the benefits of returning empty beverage containers to designated UBC return locations for full refunds on deposits and provide a link to Encorp’s consumer education website – worththereturn.ca – for more information.
How to Use this Toolkit
We recommend first downloading and reviewing the toolkit instruction booklet, which contains helpful information for retailers. After reviewing it, retailers can decide whether they would like to use the designs, all of which are available on this webpage.
- Retailers can contact Encorp to receive FREE printed copies of all the designs in the retail toolkit.
- Retailers can also download the designs they wish to use in their stores to access their elements and/or submit them to their preferred print shop to order – at their own expense – as many copies as necessary.
- Note that retailers may add their own logos or adjust colours from these designs to align with their branding, if desired.
Poster
Encorp’s “Worth the Return. Empties Now Mean Full Refunds.” poster is meant to be showcased in UBC return locations and retail stores, whether on walls or in checkout areas.
A smaller handout version is also available for retailers to share with customers at the point of sale
Dimensions: 17” x 11” (poster) & 11” x 8.5” (handout)
Shelf-Talkers
Encorp’s “Worth the Return. Empties Now Mean Full Refunds.” shelf-talkers are specifically designed for placement on beverage product display shelves. Various versions featuring typical beverage products for which containers are subject to a deposit are available.
Dimensions: 3” x 8.5”
Container Recycling Fees (CRFs)
Retailers who are passing on the CRF to consumers and would like some standard messaging about this to feature near beverage product displays or point-of-purchase (checkout) areas in-store can use the following creative, which links to Encorp’s website for more information for consumers, including current CRF rates.
