Encorp Atlantic’s marketing campaigns promoting the Beverage Containers Program (BCP) are in full swing again with the goal of reminding New Brunswickers to recycle their empty beverage containers and visit their local redemption centre (RC). Our Recycling Matters: Full Refunds Add Up. campaign has been running on social since January, and expanded this past April to include billboards, bus ads, retail audio ads and more across the province.
We’re also continuing to promote Saturday Is Recycling Day in NB on social media — a reminder for consumers to bring in their used beverage containers (UBCs) for deposit refunds when it’s convenient for them and promoting the Saturday hours at RCs.
New this year, we also launched Support Our Recycling Heroes on social media – informing consumers who enjoy donating their UBCs that they can do so at RCs by donating them to schools enrolled in our Recycling Heroes in School program. Consumers wanting to donate their UBCs can find a list of schools and their partnered RCs on our website.
These three ad campaigns will continue to run until the end of 2025 and aim to keep beverage container recycling top of mind for New Brunswickers.
