As we move through the second year of Extended Producer Responsibility (EPR), it’s a great time to reflect on everything we accomplished together in 2024 — our first year under the new model — and acknowledge the challenges we continue to work through together. Encorp recently released its 2024 Annual Report, highlighting key milestones such as the introduction of full deposit refunds for consumers, the implementation of container recycling fees (CRFs) for brand owners, and the signing of a historic seven-year agreement with redemption centres (RCs).
Thanks to these changes and increased consumer awareness, the Beverage Containers Program achieved a 76.6% beverage container recovery rate in 2024, surpassing our 73% target outlined in our Stewardship Plan. Other highlights included the rollout of our EnSys-Connex point-of-sales (POS) system across the RC network, an increase in service fees paid to RCs and the introduction of annual presence fees for lower volume RCs, as well as the expansion of public education efforts through campaigns like “Recycling Matters. Full Refunds Add Up” and our growing Recycling Heroes in School program.
Of course, growth brings challenges. This past July, we surveyed RCs across the province to better understand the challenges you’re facing. While many RCs expressed general satisfaction with Encorp’s communications, service delivery, and response times — as well as those of our key service providers — some recurring concerns were raised.
Many RCs pointed to delayed or incomplete pickups, with trucks unable to clear all ready-to-ship bulk bags/tubs — a source of understandable frustration. We also heard consistent feedback about the poor condition of bulk bags (with rips and tears, and sometimes leftover containers) and glass tubs (damaged or in need of replacement). These issues will be flagged with our service providers to find better solutions and improve service consistency.
Feedback around refillables was also clear: pickups are perceived as unreliable and infrequent, and many centres are struggling with a lack of necessary supplies. We want to assure you that we take these concerns seriously. Your input plays a critical role in how we evaluate and adjust our service delivery, and we will continue to advocate for improvements on your behalf.
Your feedback is important to us and is being taken seriously. We will address these issues with our service providers and continue to seek input from RCs regularly. As always, we value your ongoing dedication and partnership. Open communication, collaboration, and transparency remain key priorities as we work together to strengthen the system for everyone.
Gilles Doucette,
President & CEO, Encorp Atlantic
