With the introduction of the fullback deposit refund on April 1, 2024, RCs should anticipate increased UBC return volumes this upcoming peak season – with regular customers possibly returning UBCs more frequently as well as seeing new customers redeeming UBCs for the very first time. This is why Encorp’s two-year service agreement for RCs requires having RCs open and accessible to the public for at least eight hours on Saturdays from April 1 to October 31. Saturdays may quickly become the busiest day at RCs. Encorp intends to support RCs being open longer hours on this day via a promotional campaign branding it as the official “Recycling Day in NB.” Various ads on this topic will kick-start around Earth Day and last into the early fall.
