This poster offers an early look at the public facing materials that will roll out after April 1 to help PEI residents understand the new beverage container program.
Prince Edward Island’s (PEI’s) transition to an Extended Producer Responsibility (EPR) Beverage Container Stewardship Program takes effect on April 1, 2026.
If your company has not yet done so, please complete the Producer Contact Information Form and the Beverage Product Registry, both available on our website, and submit them to us as soon as possible. Once received, our legal team can begin preparing an agreement for your company.
A Producer Information Kit is also available on our website. It includes detailed guidance on the transition, examples of how to display the container recycling fee (CRF) on receipts, shelf talkers, and a helpful FAQ.
As a reminder, the CRF rates and the updated deposits and refunds that come into effect on April 1, 2026, are also posted on our website.
PEI Stewardship Plan
As the designated producer responsibility organization responsible for operating and managing the new EPR Program in PEI, one of Encorp’s responsibilities was to submit a stewardship plan to the PEI Minister of Environment, Energy and Climate Action. This plan was approved in the fall of 2025 and is available to all stakeholders on Encorp’s website.
Upcoming PEI Public Education Material & Retail Promotions Toolkit
Beginning April 1, 2026, Encorp’s “Worth the Return. Empties Now Mean Full Refunds.” public education materials will highlight that deposits on beverage containers are now fully refundable when consumers do the right thing – recycle their empty containers! In the beginning, the information will be available online. Additionally, consumer education will take place at UBC return locations with posters and handouts.
Encorp invites retailers to join the cause by utilizing the creatives it has developed for their beverage product displays or at point-of-purchase (checkout) areas in-store. The creatives emphasize the benefits of returning empty beverage containers to designated UBC return locations for full refunds on deposits and provide a link to Encorp’s new consumer education website for the PEI program – worththereturn.ca – for more information. Starting next summer, full marketing campaigns will be deployed in PEI to boost awareness of the new program.
You can view all of these creatives on the Retail Promotions Toolkit page of Encorp’s website. Your company can request any of the available creatives from Encorp and we will print and mail them to you at no charge. Alternatively, the creative files are available to download for your company to adapt and print in-house.
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If you have any questions about the upcoming transition or next steps for your company, you can reach out to us at [email protected] or by calling us at 1-877-389-7320.
