Encorp’s “Be a Recycling Hero!” campaign is back for its 4th year. The campaign launched on Earth Day and will be running until the end of September.
Our “Be a Recycling Hero!” campaign aims to raise awareness on reducing litter in outdoor public spaces – especially when it comes to empty beverage containers, which are so easy to reuse and recycle. Since 2020, this spring/summer campaign has encouraged New Brunswickers to become “Recycling Heroes” by embracing a zero-tolerance policy towards littering, speaking up when they see someone littering, and making sure to always recycle their empty beverage containers.
There are three primary strategies in this campaign: advertising, community cleanup grants, and community event sponsorships.
Advertising for this campaign has already started and can be found all over the province. Our eye-catching ads are on busses, outdoor digital billboards, recycling bins in tourism destinations, and more. New this year, visitors to parks and beaches will be geotargeted to be shown ads when browsing on their mobile devices, thus keeping the campaign’s anti-litter and pro-recycling messaging top of mind when enjoying these public spaces. We also have a strong web presence, and you will find our bi-weekly social media ads on Facebook and Instagram.
Applications for our $500 Community Cleanup Grants were launched on Earth Day, for which we received an overwhelmingly positive reception. In May and June, schools and community organizations will hold litter cleanup events in parks, beaches, and other outdoor public spaces, and we will be able to post about their success and thank them for their efforts on our website and social media.
Finally, we will also be focusing our efforts throughout the summer on sponsoring a variety of events and festivals across the province. Expect to see Encorp as the official recycling partner for many of New Brunswick’s lively events this summer.