Encorp’s “Recycling Matters. Full Refunds Add Up” campaign continues to build strong momentum across New Brunswick, encouraging residents to return their deposit-bearing beverage containers and claim their full deposit refunds. With its clear message and vibrant visuals, the campaign is reaching audiences across the province and making a lasting impression.
Throughout 2025, the campaign’s messaging has been hard to miss. From eye-catching city bus wraps and outdoor billboards to in-store public announcements, traditional radio, and a strong social media presence, the campaign aims to engage the public in the importance and value of returning empty beverage containers for recycling. Now, it’s making even more noise in the digital space. In June, two new 30-second video ads premiered on Prime Video, YouTube, Facebook, Instagram, and LinkedIn, thereby further amplifying the campaign’s online reach.
