Encorp’s marketing campaigns promoting the Beverage Containers Program are in full swing again with the goal of reminding New Brunswickers to recycle their empty beverage containers and visit their local RC. Our Recycling Matters: Full Refunds Add Up. campaign has been running on social media and will soon expand to include billboards, bus ads, retail audio ads and more across the province. We’re also continuing to promote Saturday Is Recycling Day in NB on social media — a reminder for people to bring in their containers when it’s convenient for them and promoting the Saturday hours at redemption centres (RCs). Both campaigns aim to keep beverage container recycling top of mind and support RCs by driving more traffic your way throughout the year.
New this year, we also launched Support Our Recycling Heroes on social media – informing consumers who enjoy donating their used beverage containers that they can do so at RCs by donating them to schools enrolled in our Recycling Heroes in School program. A list of participating schools and their partner RCs where people can donate via school accounts is available on our website.
