Encorp celebrated Earth Day by launching the 2nd edition of its popular “Be a Recycling Hero!” campaign – with a strong focus this year on community environmental leadership.
Initiated in 2020, the “Be a Recycling Hero!” campaign aims to raise awareness on reducing litter in outdoor public spaces – especially when it comes to empty beverage containers so easy to reuse and recycle. The campaign encourages New Brunswickers to become Recycling Heroes by embracing a zero-tolerance policy towards littering, speaking up when they see someone littering, and making sure always to recycle their empty beverage containers. This year, the campaign’s ads will be featured throughout the spring and summer months on recycling bins in tourism destinations, city buses, electronic billboards, and television screens in restaurants and supermarkets, as well as in newspapers, on websites and on social media.
New in 2021, we are launching a Recycling Heroes Community Cleanup Grants Program to inspire environmental leadership at the grassroots level by supporting litter cleanup events that beautify beaches, parks, playgrounds, trails, etc. Grants of $500 – which should help cover costs for cleanup event supplies and logistics – are available for teachers, students, workplaces, not-for-profit organizations, community groups and municipal/town citizen-led committees. Interested applicants can get more information and apply for the grants via our website encorpatl.ca.
Finally, the 2021 campaign will also see the continuation of our Recycling Heroes Inspire Murals Program in partnership with Festival Inspire – a public art organization based in Moncton. This special collaboration supports the creation and installation of beautiful environmental education/awareness murals throughout the province. Last year, murals were created by local artists and installed by Festival Inspire in Miramichi, Fredericton and Caraquet. This year, four more murals will be sponsored by Encorp: Shippagan, Petit-Rocher, Campbellton, and Saint John.
Beautiful mural in downtown Fredericton, NB, created by the artist collective Midas Well Creations in 2020 as part of the Recycling Heroes Inspire Murals program
Encorp’s Recycling Hero concept is all about increasing public space recycling and community participation in recycling. We will be launching many more Recycling Hero initiatives in the near future focused on reducing litter in our province’s beautiful outdoor spaces, supporting beverage container recycling education in schools, and helping communities use beverage container recycling to raise funds.