Re360 Update

Last year, two RCs (Valley Redemption Centre in Dieppe and Moncton) introduced our re360 green recycling boxes, which allow their clients to save time and money when redeeming their empty beverage containers. The goal is to improve recycling rates by accelerating the experience and making it more practical for consumers. In spite of the limited demand, comments so far indicate that customers have been satisfied with the expediency of this approach while participating RCs have stated good to excellent accuracy. Made from post-consumer plastic, the re360 boxes are all about improving the customers’ experience while reducing the need for
plastic bags and simplifying the RC’s process. Customers who use the re360 boxes have priority service: they do not need to wait in line and are able to leave immediately with their emptied boxes or are provided with a new box. For each reusable box filled with 60 containers, customers receive $3 cashback on the spot. After testing the re360 green recycling boxes for a complete year, the project will now test a different approach. Since Earth Day 2018 (April 22nd), two rural RCs (Maurice Thibodeau Redemption Centre in Rivière-Verte and Dépanneur Fairisle near Neguac) have been added to the project and are giving away for a limited time free re360 boxes to their customers. These smaller rural market centres will be monitored closely to find out if consumers use the boxes provided to them and to assess the practicality of these boxes for participants.

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