Re-Centre Dashboard – Fall 2019

Recent results from Encorp Atlantic’s Re-Centre research pilot project continue to reveal interesting and changing consumer patterns. For instance, participants are willing to let their accounts accumulate to over $60 before requesting payment. This completely changes the paradigm of the value of the current 5 cents return on a 10 cents deposit. Even the payment options used by participants have evolved throughout the research period. The majority of participants (60.5%) now use e-transfer as their preferred payment type. The Re-Station cash out at retail option (19.11%) offered since June 2018 (Sobeys Vaughan Harvey, Moncton) has also seen an upsurge in popularity. Weekends remain the most popular time for consumers to drop off their used beverage containers.


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